In short, it's yours.
Working in the cloud has transformed the way we do business. Cloud applications like Google Apps, Office365 and Dynamics Online CRM, for example, are accessible and easy to use, allowing companies to scale as they need, reducing infrastructure costs and allowing them to trade from anywhere, not just the office.
You'd be forgiven for assuming that storing your data in these apps and off your premises means they're always safe and accessible. Well, yes and no. These industry giants are highly unlikely to lose your data, but they don't keep multiple versions of it, so if you lose vital company information through user error (like a deleted inbox or folder) or malice (such as malware), your cloud app provider may not be able to help you. Even if they can, it might not be within a realistic timescale and in some cases they'll charge you dearly for the service. If you haven't got a backup solution that takes these factors into consideration, your business is vulnerable.
Cloud-to-cloud backup is the answer
Cloud is more resistant to data loss than an on-premise solution, but it's not perfect. The same business sense you've been using to backup your on premise data still applies in the cloud. Using a cloud-to-cloud backup solution that lets you back up versions of your data is a great idea, so whether it's from last week, last month or last year, you can get it back. Not only that, you can get it back in minutes AND keep it identified as a restored item, so there's never any confusion about what you're looking at.
Wherever your data lives, you need to back it up.
Posted by Kirsty McIntosh on Tuesday, April 19, 2016